Is your book ready to go viral? Forget old press releases! Today, the biggest book hits happen on TikTok. BookTok totally changed how people find, trust and buy books. Authors who ignore this trend are missing out on one of the best ways to do online book marketing in the US.
The hashtag #BookTok has over 190 billion views, driving an estimated 59 million print books sold in the US last year. This was dominant in popular genres such as Romance and Fantasy. This is where readers, especially younger people, are choosing their next read. To use this huge power, you need two things: first, a smart plan, and second, the help of a focused book marketing agency in the US.
What Makes BookTok Tick?
BookTok works because it’s real and emotional. It’s a group of everyday readers talking to each other, creating real excitement that old ads just can’t match.
- Be genuine, be successful
Unlike big advertisements, simple, real videos often do better. Readers love authors and creators who share their true feelings whether they’re crying over a part of the book or giving a passionate recommendation. This honest connection is the key to great social media marketing for authors in the US. - Your book’s type matters
Fiction for adults, especially romance, fantasy (“romantasy”), and thrillers, sells best on BookTok. If your book fits one of these popular areas, you have a head start. Use specific tags like #romancebooks to find your perfect readers. - Join the trends
TikTok’s software loves content that uses popular music, sounds and video styles. You need to spend time watching the app and joining in with current trends.
Easy Ways to Make Great Content
Your videos should be short and offer something interesting. Focus on sharing 80% fun, engaging content and only 20% promotion.
- Hook viewers instantly
You only have the first 1–3 seconds to stop someone from scrolling past. Start with a question, a big statement, or a fun reaction. Professional book marketing in the US focuses on these quick hooks to make sure people watch the whole video, which TikTok loves. - Show your book’s mood
Use pictures and video to show the feeling, look or main emotion of your book. Use cool video clips, “vibe checks,” or nice shots of the book cover. Even if you don’t want to show your face, a good voiceover with a clear video of your book can still work. - Share your author life
Readers want to know the person who wrote the story. Share things from behind the scenes: a little peek at your writing desk, your favorite writing snacks or what inspired a character. This helps readers feel a personal link to your brand, which is essential for successful author marketing in the USA.
Team Up and Build Your Community
While making your own great videos is important, reaching BookTok’s huge audience often means working with well-known creators. This uses their established trust and influence.
- Find the right BookTok people
Look for creators whose followers and book interests match your book perfectly. Finding high interaction rates is more important than just having many followers. A best book promotion service will often handle these relationships for you. - Start focused campaigns
Offer famous readers free early copies of your book (ARCs) or pay them to post about your book. These partnerships are a very effective form of author marketing in the USA because readers trust recommendations from people they follow. - Talk to your readers
Social media isn’t just a one-way street. Answer all comments, reply to questions and really talk to your community. Ask followers what they want to see, do question-and-answer sessions, or invite them to pick actors for your book’s movie to build loyal readers.
Get Professional Help for Best Results
The hardest part about TikTok is keeping up with it and dealing with constant changes. Many authors find that hiring experts to handle their strategy is the smartest way to see real sales growth.
- Improve your online book marketing
An experienced book marketing agency in the US can look at your stats, find your best-performing videos and make sure you are using the right words and tags to find your readers. They take care of the technical work so you can focus on writing. - Invest in the best book promotion service
Starting an account is free, but a best book promotion service in the US like Pens Pages can boost your reach with smart ads and managed influencer campaigns. This is key to getting noticed and achieving big sales in the US market.
If you are serious about selling more books, using BookTok is a must. It’s the modern way to do professional book marketing in the US. Pens N Pages has the smart plans and the skills to help your book become the next big hit. Let’s connect to make your dream of becoming an established writer a reality!
